Audi isn't the only serious suitor for Ducati. There's talk of potential ownership by India's Mahindra and Germany's Mercedes-Benz, who's own AMG performance division is a strategic marketing partner with Ducati as it is. Audi parent Volkswagen, too, is said to be in the running for a bid to own the famed Italian motorcycle marque.
Audi有興趣添作者: Simon 時間: 2012-4-19 06:41
There aren't a lot of automakers that also make motorcycles: Peugeot, Honda, Suzuki, and perhaps most pertinently, BMW. And now Audi is getting in the game – not with its own four-ringed motorbikes, but with today's acquisition of Ducati.
In the announcement just released, Audi confirmed the deal but stopped short of confirming the reported purchase price of $1.1B. Although Audi is, of course, part of the Volkswagen group, it is Audi AG itself that officially bought the motorcycle manufacturer, making Ducati the third Italian operation under its umbrella alongside Lamborghini and ItalDesign-Giugiaro.作者: letsrock 時間: 2012-4-19 07:33
Better than being sold to a Chinese firm.作者: Simon 時間: 2012-4-19 09:19
Does it mean the European is somehow trying to save their culture?作者: Simon 時間: 2012-4-20 06:37
AMG即pisss...
Can't say we didn't see this one coming. Hot on the heels of Audi's official announcement that it had acquired the Ducati brand from Investindustrial Group, AMG, the in-house performance arm of German automaker Mercedes-Benz, has ended its "marketing cooperation" with the storied Italian motorcycle brand.
Naturally, Mercedes-Benz doesn't want to sponsor Ducati now that it's been taken over by, in its own words, "a rival car manufacturer." While there had been some speculation that Mercedes or its AMG division might make a bid for Ducati, the automaker claims that was never its intention: http://www.autoblog.com/2012/04/ ... ership-with-ducati/
