With news that Fiat could post a 700-million-euro loss for 2012, the killing–off of Lancia starts to come into context. According to Marchionne, the company may not break even again until 2015 or 2016. The hope of shuttering the Lancia brand is to further consolidate underpinnings and cut costs by platform sharing and rebadging of Fiat, Jeep, and Chrysler products, hopefully pulling the Italian automaker out of the red.
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