I think Alfa has a slight edge on styling, no offence to the VW user group but besides the Scirocco (frontal area only) and Passat CC, I don't find the current line-up being sexy nor exciting at all.
Today's Alfa cars are quite okay wow, I like the 159 / 147 / Mito / Spider etc., all very stylish and build quality is no bad, but pricing segement will be a real issue.